Jacoby Brissett is his own agent and just got the best deal he's ever had, based on about 3/4 of last season's play.
It’s like hiring a real estate agent, no offense to any out there. You’re just throwing insane amounts of money away based off a practice that was done far before technology and the internet/education made it feasible for everybody who is mildly intelligent to do it. Lamar doesn’t need an agent, he just has to know what his market value is.
Negotiating your contract is one thing. There is a lot of boilerplate language available and, if you put the work in, you can learn the rest. It's a smart move for a guy like Brissett.
But negotiating contracts isn't all agents do. Where are Lamar's national endorsement deals? Where is his Nike shoe? Why wasn't he telling me how I can save an average of $623 if I switch to Geico?
After his MVP season he should have had at least a few major deals that would have put him on my TV screen incessantly for at least one full season, if not two.
An agent would have done the hard work to land him those deals. And keep them rolling in. Lamar doesn't have the time, or the rolodex, for that. Evidenced by the fact that he failed to capitalize on a major earnings opportunity. Did he at least get the 2020 Madden cover? Do players even get paid for that?
A guy like Brissett doesn't need to worry about that on nearly the same level. I am sure the local car dealer and he can hammer out those deals just fine. But Lamar left a huge chunk of money on the table by being unrepresented after his MVP season.
He should have been on his way to accumulating generational wealth long before he needed to negotiate this contract.
He is going to end up with a lot of money regardless but without an agent it will only be a larger piece of a significantly smaller pie.