I couldn't care less about Taylor Swift, but yeah, this is like the Pink Hat phenomenon in Boston Red Sox lore, and then baseball lore in general. Women got into the Red Sox because they all of the sudden had status after 2004 and were the "cool" thing to affiliate one's self with for a myriad of reasons, one reason being that the culture of Boston is batshit crazy for baseball and baseball winners. Ortiz is the biggest Boston celebrity since Ben Affleck and Matt Damon, and Pedro is a close second to Ortiz. It's just . . . huge on an almost Hollywood-esque level. So the Red Sox, realizing that, put forward a gender-influenced hat line after their historic comeback against the Yankees and subsequent WS win, increasing sales by emphasizing the color pink instead of the traditional red, white, and blue of the Sox.
The Pink Hats, as newbie Red Sox were now known by (the critics say that the disparaging epithet of "pink hat" to a newbie was laden and loaded with sexism), were unwelcome to old fans, who supposedly renounced their fandom because of all of the PR and the new look of the Red Sox, which included advertising all over Fenway.
Fast forward to today: The Red Sox are still a huge brand. They pull in men and women from all over New England and could care less about a bunch of broke Boston blue-collar workers that can't even begin to think about affording their ticket prices anymore. So they lost those guys, gained some upper crust women, and called it even.
You decide what's better. Now, on to football and the Swfities. I know I'm sticking with the old NFL rather than the Johnny-come-lately Swifties if this were to be the permanent tack the NFL took. But they won't, and it isn't. It's not like the Pink Hats in Boston, where it was about local and national status. This is about a relationship that'll be fleeting as heck and we won't hear about in six months' time. Yeah, so the year will go by with Taylor Swift dating Kelce. I'm certainly not leaving the game. That would be stupid. Because of the Swfities? They won't stick with this sport, IMO.
And that's that in Hugsyville.