M
att Harmon @MattHarmon_BYB
Many factors at play regarding Cooper Kupp's recent statistical slump, but this is a big one. Percentage of Kupp's targets to come on designed plays" per
@FantasyPtsData:
2021: 12.3%
2022: 23.7%
2023: 4.2%
Since Week 5, 19% of Puka Nacua's targets have come on designed plays.
This is pretty easy to explain.
In 2021 he was playing at a historic level - second-best success rate vs. zone in
#ReceptionPerception history.
In 2022 pummeling production to Kupp was the only thing that worked...and the offense was bad.
In 2023 neither of those is true.