I think the thing about Austin is that he's not a natural receiver. For someone like Desean to succeed he has to be able to catch the ball in space and juke his defender immediately. Austin has great open-field moves but he hasn't shown the ability to get into them off a reception fast enough to be a consistent threat in the passing game. That's the difference between Desean and someone like Devin Hester or Dante Hall.
[if anybody's head is going to explode over a long post or due to not being up to the standards of strunk and white's elements of style, please skip it]...
don't think that is it. looking at him in college, he looked like a natural hands catcher, he is a good athlete with hand eye coordination.
maybe he will fail for some other reason or reasons, but i don't think that is it.
desean jackson can succeed in a number of ways, one of which is to be one of the best deep threats in the league... he has the quickness and speed to explode past DBs and get open deep in the blink of an eye. it isn't just the threat of that (though that may be a component), but the actual use, that forces DBs to respect his speed and back off, giving him more cushion at times when they do flip the ball to him on short passes, which enables him to do more RAC damage, with more space to operate in.
it has been discussed before, but i think the main issue has been use. most rams fans who have seen the games acknowledge this, there isn't a big controversy over it like there may be, even among rams fans, about bradford. gruden talked about it during the game. what i saw in the use of austin while at west virginia that has been different in the pros with the rams, is in college, they did a much better job getting him the ball ALREADY IN SPACE (not where he had to juke 2-3 defenders first to GET INTO SPACE), which allowed him to do what he did best.
in the first minute of college highlights (senior season), i probably saw a few reverses. i'm not sure how many times he's been allowed to run the ball through the first half of the season, but it is close to zero? why WOULDN'T you run a reverse once a game with a weapon like that... and that sets up the fake reverse (maybe throw it to him after a misdirection fake later, anyways?)... in college, they also threw long to him more often, which would keep DBs off balance (like pro DBs are with desean jackson)... i know bradford is criticised for his low career YPA, but it isn't like they are running him long a lot and QB is missing that read... just a lot of boring, predictable, simple, short, few yard and squat patterns. maybe brandon marshall could succeed like that (but even he wouldn't put up the same production if his OC was that incompetent), by physically overpowering smaller DBs. but austin isn't marshall.
another difference between jackson and hall and hester is that jackson was a WR in college. Hall was a RB. Hester multiposition, but some CB, certainly not a full time WR. austin was a baltimore prep legend as RB, but as far as i know, played WR in college, almost exclusively last few seasons (an injury led to his use a lot at RB in the oklahoma game in which he rushed for 344 and had 572 all purpose yards)... so austin is more like jackson in that respect...
if you monotonously run austin to the same spot (they ran an out in SEA game, maybe on last drive, and surprise, suprise, he caught it and did better), and the defense isn't stupid and studies tendencies, it doesn't matter if you are a video game character that can instantly turn and run with no time elapsed, they will be surrounded.
for those who haven't watched the games and can't speak to use on that basis, another way to look at it is... is the OC universally acknowledged as a genius and master of scheming, week to week game planning and creatively putting his charges in the best possible position to succeed*... maybe talk to some jets fans... i think we all know what the answer to this is... if anybody does think that, we are probably seeing things too differently to even debate it...
this may sound like a reason making the point that austin is doomed to fail one way or another... i just have a hard time thinking even an OC as dense and stubborn as schotty won't EVENTUALLY figure out that allowing him to run reverses, pre-snap motion, go routes, will create more space for him...
has he done more than the flop? again, if not for a block in the back by ray ray on a return, and a trip by long on a 60+ yard TD, he would have four TDs, and we might not even be having this discussion... terrance williams has four or more receiving TDs (in consecutive weeks, setting new cowboys rookie record in the process), but there can't be many more rookie WRs that do, if any...
in redraft, the switch to clemens already probably killed the value of all rams WRs, so that looks like a moot point...
in dynasty, his value is likely depressed, unless people think he is doomed to see his value go down more and more (in which case maybe they should get what they can now), it makes more sense to hold him and see if they figure out the usage part. austin did say at one point he was still struggling with the playbook, which isn't good, but could be a cause to think that he could play faster in the future...
after looking at college film again as a reminder, i will say that it is obvious that some of things that he could do there (like be surrounded by four defenders and have nobody even lay a hand on him) aren't viable in the pros, defenders are too good... on some of the plays, he cut things very close, and than exploded past the defender with his move (i assume because if he made move earlier, that might make it easier for defender to get the angle on him and increase chance of making an open field tackle)... this is another habit which he likely needs to break and adjust to the better level of athleticism and speed in the NFL... this is what i meant in an earlier post about his still being in the process, imo, of recalibrating what made him successful in college, and adjusting to the NFL... i don't think he is close to finished with that process and adapting, eight games into his NFL career... if he does this, he may not be faster or quicker next year... but he could PLAY quicker by taking smarter angles informed by greater experience, reps, maturity and development. there is a distinction between the two.
* not saying they need visionary usage from the OC... just not complete incompetence... there could be some middle ground...
you do get credit for persistence and creativity in trying to get the austin is dante hall argument off the gound...
1 - first it was he is used the same as desean jackson, but not as successful, so he must be dante hall.
2 - than, maybe he isn't used the same, but he is 5'8" instead of 5'10", so he can't be used the same as jackson, and must be hall.
3 - now he isn't a natural receiver and must be hall.
4 - next (fill in the blank) so he must be hall.
there are more alternative potential culprits in the austin is dante hall theory than there there were suspects in oliver stone's JFK (is it the russians for standing up to them during the missiles of october crisis, the cubans for the bay of pigs fiasco, the mob for allegedly delivering union votes only to have bobby kennedy hound them after the election, war profiteers due to overtures about ending vietnam, etc.)?