Chadstroma
Footballguy
There are others out there but most are lead generation platforms though Zillow is trying to turn itself into a RE brokerage and mortgage lender and I am sure eventually all aspects of a transaction like title for example. They aren't alone in this, Rocket (formerly known as Quicken but they dragged the name through the mud so much the rebranded) is doing the same, though it is coming from the mortgage lender as a starting point. Both do the same thing... ask RE agents or lenders to work with them and then use the money and data that they get from those agents and lenders that work with them to grow their business to expand and take the business away from those who have been working with them using technology and marketing.Another component of the industry is that many agents are paying huge fees to Zillow and other sites for leads because they have monopolized the search engines. You pay for leads hoping that enough work out to cover the expense. Many of these companies have the math worked out to where you spend $2-$4 to make $5. While Realtors are seen as the middle people ranking in huge commissions, the Zillows of the world are actually getting a huge cut of those fees. Kind of ironic that Realtors finance the mls system and then companies use that information to generate leads to sell back to the Realtors.
I like Zillow. I'm not in the industry, but it's interesting to see prior sell dates and prices. I don't know of any other site that has all that info at hand for no cost (to me). But I'd never consider going through them to purchase a home. I guess I'm a little surprised that anybody does that.
As for people working with them... most people just don't know. Zillow Home Loans? Rocket? Trash. Or even lesser knowns like Veterans United for VA loans. But there are much more with varying degrees of poo-dom. Why are they trash? Their business model is pretty much the same across the board. Spend heavily in tech and marketing, get the leads and data and know that more than 70% of home buyers don't shop their mortgage. Give a 'market rate' but then charge them a bunch of points and trash fees to milk them. Hire people with no experience or knowledge, get them licensed and a training program to tell them what to say and how to say it and get them next to a number of other drones in a call center. It doesn't matter if they don't know what they are doing or if they lie or if they mess things up- it is all a numbers game. Throw everything against the wall and see what sticks.
What we have seen though is that people are more willing to trust some call center lender like Rocket and Zillow and others with a refinance. I mean, you already have the home. If it goes all to poo, you can start over with another lender. But, if you are buying a home, people typically want a real life loan officer that actually knows what they are doing and is able to provide expert advice in consultation and not just be an order taker of getting a better rate like a refi. It is good news for people like me. My company has actually taken advantage of this and how very poor at interpersonal relationships these types of lenders are. We have a deal with a large national consumer finance company (I will not use the name here for trade purposes) that we are getting qualified buyers from them. We are then taking these qualified buyers and getting them moving- most don't have realtors that they are working with so we place them with realtor partners we work with. We have some qualifications to be a partner so as to weed out the part timers or just not very good realtors. We place them with the realtor, do the loan and move on. It is funny though because I have been reaching out to a number of realtors. The ones that I get to get on a webinar to see this program go from "suspicious" is prob the best word for it.... to excited. But so many realtors, it is like I am talking to a wall. I likely would be better off pitching them hundreds of crap leads for $5 a pop than actually qualified buyers that would be placed with them for free.... maybe because they are conditioned with how things have been done for the last decade, give or take, with these lead generation platforms.
Another thing we have done is that we have worked with Finlocker and Experian to provide a new financial app to our clients that goes from everything from credit to budget to saving and more to help guide FTHBers in preparing to buy a home. Along with that, they teamed HomeScout with it. HomeScout is kind of like Zillow but personalized to you. I have been using another service called Homebot which is similar to HomeScout but will be migrating all of my clients using that there. It gives monthly updates and instead of a single 'zestimate' it pulls 3 or 4 AVM's (Automated Value Matrix which is what Zillow's Zestimates are) and usually their Zestimate is one of them. It provides a ton more information as well. Anyone who wants to use this can. I pay for the service to allow for unlimited seats on it. You can use this link if you want it https://usafe.finlocker.com/pfm/registration/invite?key=b29d7f89-f596-42b1-9b51-9cf2fd2a4339 this gives the USafe (financial side) and then will invite you to the HomeScout side as well. Bank level security. No selling your info. On the USafe you can opt to give me a big picture overview of your info or not (this is for my clients that I am actively working to get them ready to buy so no need from you)
So.... all to say.... Zillow and others have been effective for a while. They are trying to grab more of the pie and more alternatives are sprouting up. People tend to be more comfortable with the faceless tech and/or call center for refi's but not so much with purchases. But are there people who do it? Absolutely.